Proceeds From Dwayne Johnson’s Newest Fitness Apparel Will Benefit COVID-19 Relief


Dwayne “The Rock” Johnson knows that the time we’ve spent amid stay-at-home orders and social-distancing guidelines has felt like forever — but he also knows that we’ll get through it together. “Our time has come to rise up and create our new norm,” he writes in the caption of a promo video for his newest Project Rock and Under Armour collection, “Through The Work.”

The collection includes leggings, tanks, jackets, shoes, sports bras, and more designed for men and women and select styles for kids. According to the products listed on the Under Armour site, women’s sizes go up to XXL and men’s sizes go up to 3XL. Project Rock first launched in 2016, and this is the second launch of 2020.

Ten percent of sales from this new collection will go to Team Rubicon, a nonprofit organization currently serving communities impacted by COVID-19 by mobilizing veterans and first responders. The donations will last from May 21 through May 25, according to a spokesperson.

“Training is my anchor, my fuel, my medicine, my release, my essential, and while the world has changed and we’ve changed with it, I know that together we’re all going to come back better, stronger, and hungrier,” Johnson says in the collection promo video. Ahead, check out that video as well as some campaign photos and a preview of what you can now buy on (items under “New Arrival”). With a little bit of work, we can get through anything together!

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